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Archive for the ‘Zazengo’ Category

Social Media or Bust!

Thursday, February 11th, 2010

Social media marketing has become increasingly popular with traditional big brands.  Consumer brands have been some of the very first to adopt social media strategies.  One segment, in particular, has taken social media marketing to a whole new level. Cola, it makes you feel good! The cola giants PepsiCo and Coca-cola have ...

Online Engagement for Social Change

Sunday, January 31st, 2010

On Friday, I presented a session called "Online Engagement for Social Change" at the She's Geeky UnConference in Mountainview. We had a great group of women from all different sectors but there seemed to be a focus on causes and the non-profit sector. It's interesting how 'social change' is still not ...

Massive Uptick in Consumer Interest in Sustainable Consumption

Wednesday, January 27th, 2010

Yesterday, I attended the Executive Council's Value-Based Sustainability: The Business Case for Green & Clean event in San Jose. About 150 people attended and shared their case studies and stories of how they are approaching sustainability in their corporations. Adam Werbach from SaatchiS was the keynote and he said there has ...

The Year in Review

Tuesday, December 29th, 2009

2009 was a great year for us at Zazengo. Thanks to all of our customers, partners and advisors for making it a great year! We are very excited to be working with Walmart to develop a global employee engagement program that utilizes our software to track meaningful actions (i.e., sustainability, health ...

Facebook Impact Challenge Redesigned and Improved

Tuesday, February 17th, 2009

We're happy to announce today that we've done a significant rework of our Facebook application, Impact Challenge. The application was working well, but we felt it wasn't working well enough. The main goal of this update was to make it more user friendly, to give you a better sense of ...

A challenge to everybody, send us your feedback!

Tuesday, January 27th, 2009

It may have been a new year for a while now by the western calendar, but it was the Chinese new year yesterday and what better time than that to start something new. This is just a quick post to let you know that we want your feedback! We want ...

MLK Day is coming up and you can make a difference

Tuesday, January 13th, 2009

Exciting times are upon us these days. President-elect Obama is calling on all Americans to make an ongoing commitment to serve our community and our country. Martin Luther King Day is on January 19th. Obama will be serving that day along with millions of other Americans. What will you be ...

Impact Challenge, our Facebook Game goes live!

Wednesday, December 10th, 2008

We’re happy to announce today that we recently launched a new game on Facebook called Impact Challenge. Impact Challenge is a game you play with your friends that has real world, positive, visible impact. Challenge your friends, and yourself, to take the daily action you choose (volunteering, recycling, conserving…), all the ...

Zazengo to present at Astia Conference

Tuesday, November 11th, 2008

Hi there, We were selected as an Astia-company in early September. Astia is an organization committed to funding and supporting women-led businesses. We've been busy with our coaches in preparation for the Astia Conference which takes place 19-20 November in San Francisco. Check out the conference if you are in the area ...

Exciting News: Zazengo 2.0 Launched!

Monday, August 18th, 2008

I'm proud to say that we have released Zazengo 2.0. It was a huge endeavor. We've been working around the clock to make this happen, but we are more than excited with the results. We have given the site a complete new redesign, coupled with improved functionality. What can I show you? ...